THE MANTA RESORT CONTENT CAMPAIGN 2018


The goal for this Content Campaign was to setup a new website with fresh content within seven days.
I teamed up with Filmemacher Deutschland , we flew down to Pemba Island in Tanzania and while they were working on the re-design of the online presentation, I was constantly out shooting the content they had requested.
The result is a beautiful, new website for The Manta Resort. Some reach for their social channels has been generated along the way.

7

Days

14

Videos

28

Pictures

42198

Likes

278000

People Reached

QUALITY THAT MATCHES THE RESORT'S STANDARDS


We all know how important a first impression is!
A website is exactly where this first contact between the hotel and a potential guest happens. Especially for a resort that wants to show the quality of their service, the beauty of their surrounding area, the ambience a guest can expect on their property or simply wants to give the page visitor a reason to book his or her luxury holidays with this resort, it is important to align the quality of the content with the overall quality they offer.
I am happy that we could offer that service for the Manta Resort along with the awareness I could raise for the hotel and their commitment to marine life preservation through social media and through the great network of Filmemacher Deutschland.
The following content was created for The Manta Resort’s Website to show not only the ambience and luxury but also their awareness for tradition, local culture and their affinity with nature.


SUITABLE CONTENT FOR A HIGH END RESORT


If your content doesn’t reflect what you have to offer, what should possible clients be looking forward to?

 

MORE CHANNELS, MORE REACH


To raise awareness for the hotel, the content was posted on my social channels simultaneously. Additionally, partner networks requested rights to publish photos from the resort’s activities on their own channels that have millions of viewers.

Filmemacher Deutschland was able to get another 100k views on their YouTube channel


HIGH QUALITY STORIES


Through Instagram Stories it was possible for us to upload spontanous and regular updates for our followers. Stories are a great way to create authentic and ‘behind the scenes’ footage without giving up on the demand for high quality content and to reach a larger audience multiple times each day

CREATIVE ELEMENTS


On The Manta Resort’s website we used creative media elements such as cinemagraphs and parallax effects to enhance the user experience on one hand and to carry specific emotions on the other. Especially cinemagraphs can drive engagement and emotions as they are often considered to be’living pictures’

WHERE ALL THE WORK BECOMES VISIBLE

THE PROJECT LANDING PAGE


While I was creating the content needed for a nice self-expression of the hotel, my partner in this project, Filmemacher Deutschland, created the website from scratch using modern webdesign elemtens such as a video opener, cinemagraphs and parallax effects. For a detailed blue print, see their PROJECT SUMMARY